My wine
Discover Honest
Wine Shopping
Discover Honest
Wine Shopping
fair prices, and get smart, data-driven
recommendations for every bottle
My wine
Discover Honest
Wine Shopping
reveal fair prices, and get smart,
data-driven tips for every bottle
Choosing Wine
- Find Fair SellersCompare merchant markups with our fairness score and shop where prices are truly transparent.
- Scan & DiscoverJust snap a photo of any wine label to identify the bottle and see all offers from local merchants.
- Smart Filters & SearchExplore by wine country, appellation, vintage, or style and instantly compare honest offers.
Price Index?
It shows how a wine’s lowest price in its country of origin compares to local offers from different merchants.
By revealing extra markups, market patterns, and outliers, the index helps you recognize true value – so you can buy with transparency and confidence, avoiding overpriced choices and finding real deals.
The Fair Price Index gives you a simple way to judge the fairness of wine prices before buying.
It shows how a wine’s lowest price in its country of origin compares to local offers from different merchants.
By revealing extra markups, market patterns, and outliers, the index helps you recognize true value – so you can buy with transparency and confidence, avoiding overpriced choices and finding real deals.
My Wine compares sellers by region or appellation, so you can find honest merchants with consistently fair prices – making it easy to shop with confidence for all your favorites.
This approach helps dedicated wine lovers build long-term trust and get the best value every time they buy in their chosen category.
If you already know and love a certain type of wine, like Champagne or Barolo, you want a reliable seller for repeat purchases.
My Wine compares sellers by region or appellation, so you can find honest merchants with consistently fair prices – making it easy to shop with confidence for all your favorites.
This approach helps dedicated wine lovers build long-term trust and get the best value every time they buy in their chosen category.
True Accuracy
A single front label photo identifies basic wine information, but adding the back label dramatically improves recognition accuracy.
The front label shows the wine’s name and producer, while the back label includes details such as importer, batch, vintage, and region.
Photographing both ensures you don’t miss important information – so you get more relevant, trustworthy search results and price comparisons.
Take two photos – not just one.
A single front label photo identifies basic wine information, but adding the back label dramatically improves recognition accuracy.
The front label shows the wine’s name and producer, while the back label includes details such as importer, batch, vintage, and region.
Photographing both ensures you don’t miss important information – so you get more relevant, trustworthy search results and price comparisons.
wine insights first!
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Legal address: Turmstrasse 28, 6312, Steinhausen ZG, Switzerland
My wine®, 2025